Domino's Pizza launches Chicken Kickers in Australia

April 6, 2006

BRISBANE, Australia—Domino's Pizza Australia and New Zealand is launching a Chicken Kickers side item made from 100 percent chicken breast meat, breaded and seasoned with cayenne.

According to a news release, chief executive Don Meij said trial sales saw 20 percent of customers order the snappy side item. The chain anticipates selling 100,000 orders of Kickers in its first month on the menu.

Chicken Kickers will be sold at the chain's 369 Australia stores, but not in its New Zealand units.



Topics: Domino's Pizza , Operations Management

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