Domino's Pizza lends support to NASCAR Drive for Diversity program

March 25, 2004

ANN ARBOR, Mich.—Domino's Pizza announced it is an associate sponsor of the Drive for Diversity program.

According to a news release, Drive for Diversity is a development program designed to provide support and mentorship for minority drivers and crew members on the NASCAR circuit. The program provides valuable access to training, networking opportunities and financial support.

"All of us at Domino's Pizza are committed to an inclusive culture that celebrates and values the differences among us as customers, team members and neighbors," said David A. Brandon, Chairman and CEO, Domino's Pizza. "It makes us proud to support the diversity initiative of our NASCAR business partner. Both of our organizations realize the importance of ensuring we have opportunities for diverse candidates to build a career -- whether it's on the race circuit or in the pizza delivery business."

As an inaugural partner in the Drive for Diversity program, Domino's Pizza will serve as an associate sponsor for five up-and-coming minority drivers: Morty Buckles, R&B Racing; Allison Duncan, BH Motorsports; Joe Henderson, Bobby Hamilton Racing; Shanta Rhodes, Innovative Motorsports; and Bruce Driver, SCORE Motorsports.

In January, 12 drivers and 28 crew candidates were chosen from more than 100 applicants to compete in Access Marketing & Communications' inaugural Drive for Diversity Combine Testing and Evaluation event. Based on their performance in front of team owners and industry officials at the combine, five drivers were selected to drive on NASCAR Dodge Weekly Series teams in the Southeast and six crew members are being placed on Busch Series and NASCAR Craftsman Truck Series.

Domino's currently is the "Official Pizza of NASCAR" and is a cosponsor of the #15 NAPA Chevy Monte Carlo driven by Michael Waltrip.

Topics: Domino's Pizza , Marketing

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