Domino's Pizza teams with eBay on school and football promo

 
Sept. 9, 2003

ANN ARBOR, Mich -- Domino's Pizza announced it has teamed up with online auction house eBay to launch large-scale back-to-school and college football promotions.

According to a news release, beginning Aug. 14, Domino's will deliver to its customers, via 15 million box-tops, special "Back to School" offers, including the opportunity to win one million eBay Anything Points (equivalent to $10,000 for the purchase of items on eBay.com) or a chance to win one of 100 Domino's gift certificates valued at $10 each. Other promotional offers include discounts on the purchase of textbooks at Half.com, an eBay company, and a special incentive in eBay's computer category.

"This affiliation provides each of us the opportunity to get in front of customers in way that they wouldn't typically expect," said Ken Calwell, executive vice president at Domino's. "Consumers wouldn't expect to see Domino's Pizza when they are logging on eBay, nor would they expect an eBay flyer on their box of pizza."

The second promotion -- eBay's "Stay True to Your School" college football campaign will be delivered through an additional 15 million box-tops, reaching college football fans across the nation. Special prizes include an Ultimate Homecoming Trip valued at $15,000. The trip awards the winner and five friends a trip to a college football game, $6,000 in cash, airfare, hotel accommodations, rental car and game tickets.

In addition, 10 recipients will receive a $500 Domino's Pizza gift certificate, and 100 winners will receive a Domino's Pizza gift certificate valued at $10.

"With more than 75 million registered users on eBay, we provide a robust online platform that enables Domino's to promote their brand and attract customers," said Julie Haddon, director of consumer promotions at eBay.


Topics: Domino's Pizza , Marketing , Online Ordering


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