Domino's Pizza Tracker Poll Week 3

Oct. 22, 2008
ANN ARBOR, Mich. -- For the third consecutive week, Republicans participating in the Domino's Pizza Tracker Poll, launched Oct. 7 on, spend more money per order than Democrats do. To date, more than 222,200 consumers have taken part in the poll.
According to the 77,738 customers who participated last week:
  • Republicans spend an average of $1.15 more per order than Democrats 
  • 93.5 percent of Democrats utilized Domino's delivery service vs. 91.2 percent of Republicans
  • Republicans continue to use their credit cards more than other voters. 61.2 percent of Republicans paid with plastic compared with 56.9 percent of Democrats and 51.2 percent of people who would not identify themselves with a party affiliation or an indication of whether they plan to vote in November
  • Undecided voters ordered more sandwiches than those affiliated with one of the two major parties. For example, 54.1 percent of Undecided voters ordered a Domino's oven baked sandwich last week vs. 53.9 percent of Republicans and 50.1 percent of Democrats.
In the third week of Domino's Pizza Tracker Poll, the company has found that 87 percent of those responding intend to vote, up 1 percent over the previous week.
The Pizza Tracker poll appears on screen as soon as online customers click the "submit order" button on their computer screen. Consumers who place orders via telephone can also track their orders online and participate in the poll. Once customers place an order, they can go to, click on the Pizza Tracker icon and enter their telephone number.
Domino's this week also unveiled, a site that tracks voter choices by state in two categories: who consumers are going to vote for, and which Domino's sandwich is being ordered most that day. The maps are updated every 60 seconds.
Domino's will report the findings of Pizza Tracker Poll every week until Nov. 4.

Topics: Domino's Pizza , Marketing , Online Ordering , Public Companies

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