Domino’s Pizza UK teams up with ESPN

March 2, 2011

Domino’s Pizza is proving itself to be a good sport. The company has teamed up with ESPN and ESPN America to offer an exclusive deal to bring a free weekend of sports throughout the United Kingdom.

From 6 a.m. March 4 through 6 a.m. March 7, ESPN’s Free Weekend offers fans viewership opportunities on both channels without subscription.

The weekend’s lineup includes the Manchester City vs. Wigan Athletic Premiership match, NBA Basketball (live from the O2 in London), Aviva Premiership Rugby, World Rally Championship live from Mexico, American sports action (including NHL hockey and college basketball) and more, all courtesy of Domino’s.

Also throughout the weekend, Domino’s Pizza ads will be featured in TV, press and radio campaigns, as well as across ESPN’s digital properties.

“Everyone knows sport and pizza are the perfect combination and we’re very pleased to be able to deliver fantastic Premiership action and other key sports during our Free Weekend on ESPN,” said Simon Wallis, Domin’s UK sales and marketing director. “We’re always looking for innovative new ways to reach people in their homes and by giving them a weekend of top free sport on ESPN, there’s never been a better reason to get a Domino’s pizza delivered and not miss a moment of the action.”

ESPN Free Weekend, courtesy of Domino’s Pizza, includes ESPN and ESPN America in the UK and Ireland. It is available to all Sky, Virgin Media and TalkTalk viewers in the UK and to all UPC and Sky viewers in the Republic of Ireland.

The partnership was coordinated by Arena Media.

Topics: Domino's Pizza , Marketing / Branding / Promotion

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