Domino's Pizza's St. Jude fundraiser nets $2.4 million

Feb. 1, 2012

Domino's Pizza raised more than $2.4 million for St. Jude Children's Research Hospital during its 2011 St. Jude Thanks and Giving campaign. This year's campaign brings Domino's total amount raised for St. Jude to more than $12 million since the partnership was announced in 2004.

"Domino's Pizza stores across the country rallied around this year's campaign to raise an incredible amount," said J. Patrick Doyle, Domino's Pizza president and chief executive officer. "I want to extend a heartfelt thanks to everyone – especially our customers, team members and franchisees – who contributed during the campaign. Together we were able to raise much needed dollars to support the lifesaving work of St. Jude."

During the 2011 St. Jude Thanks and Giving campaign, which was held Nov. 14, 2011, through Jan. 1, 2012, Domino's stores nationwide participated by asking for a dollar or more to be added to customers' orders to help the campaign. Donations were made when ordering over the phone, in stores or online. Customers also had the option to text "PIZZA" to 50333 to donate $5 to St. Jude, and Domino's made an additional contribution.

St. Jude Children's Research Hospital treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives.

Read more about cause marketing.

Topics: Domino's Pizza , Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management , Social Responsibility

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