Domino's plans pan pizza giveaway for Super Bowl campaign

Jan. 27, 2014

Domino's Pizza announced it has finalized a sponsorship tied to Super Bowl Sunday, Feb. 2. According to a news release, the details will be announced Jan. 31 with help from Hall of Fame quarterback Jim Kelly.

"I am very excited to be a part of this, and to help Domino's get the word out about the sponsorship announcement on Friday," Kelly said in the release.

Domino's has also promised to provide a free Handmade Pan Pizza to everyone in attendance.

"We are so excited to announce this landmark sponsorship on Friday," said Russell Weiner, Domino's Pizza CMO. "We are as intrigued as the rest of the world for the big event, and once the outcome is decided, we are committed to making sure everyone in attendance gets the chance to enjoy a free Handmade Pan Pizza."

Now through Friday, Domino's will conduct a series of daily sweepstakes on its Facebook page where Kelly will pose a question each day pertaining to Sunday. Fans who participate will have the chance to win one of 100 Domino's gift cards given away daily.

Domino's Facebook page will provide additional updates throughout the week.

Read more about marketing and promotions.

Topics: Domino's Pizza , Marketing / Branding / Promotion , Online / Mobile / Social

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