ANN ARBOR, Mich. -- More than 295,000 Domino's Pizza customers have participated in the Pizza Tracker Poll since it was launched Oct. 7. And while more than 66,000 customers identified themselves as "independent," more than 20,000 of them have decided which of the two major party candidates they're voting for on Election Day.
As of Oct. 26, 18,470 independent voters say they will cast a ballot for Democrat Barack Obama, while only 1,623 independents will vote for Republican John McCain. In total, 151,416 pizza tracker poll participants are voting for Obama vs. 93,718 who plan to vote for McCain.
Total participants, Oct. 7 - Oct. 26: 295,805
Number identifying themselves as Democrats: 132,946
Number identifying themselves as Republicans: 92,095
Number identifying themselves Independent: 66,671
Number who took the poll but didn't answer the party affiliation question: 4,093
Number voting for Barack Obama: 151,416
Number voting for John McCain: 93,718
Number of independents voting for Obama: 18,470
Number of independents voting for McCain: 1,623
Number still undecided: 42,187
More than 40,000 more Democrats than Republicans took part in the poll.
Swing states all leaning toward Obama, but inconclusive because more Democrats participated in poll vs. those identifying themselves as Republicans.
Spend more per order than other consumers.
They rely on credit cards to pay more than other consumers.
They tend to order two large pizzas at a time, and they're usually specialty pizzas.
They are more likely to order online, and more likely to pick up their orders.
Rely on delivery more than Republicans.
Pay cash more than other consumers.
Like more variety with their orders, opting for side items, chicken and beverages more than Republicans.
Domino's Pizza Tracker poll appears on www.dominos.com as soon as online customers click the "submit order" button on their computer screen.