Domino's probes politics and pizza preferences

 
Oct. 1, 2008
ANN ARBOR, Mich. -- Domino's Pizza has launched its Pizza Tracker Poll on the company's Web site.
 
Customers who order online and follow their order's progress with Domino's Pizza Tracker can participate in a "Pizza and Politics" poll, in which they can identify themselves as Democrat, Republican or Undecided. From there, Domino's looks to find whether people with common political views also share similar food preferences.
 
"Through our technology, we can match pizza and sandwich orders with our customers' self-identification with a political party to see what kinds of trends exist, if any," said Chris McGlothlin, Domino's chief information officer. "This is our chance to determine if the stereotypes about political affiliations are deserved or if they're just myths."
 
Domino's Pizza will report the findings of Pizza Tracker Poll every Tuesday until Nov. 4.

Topics: Domino's Pizza , Marketing , Online Ordering , Public Companies


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