Domino’s ready for international growth

 
May 10, 2011

A day after hitting its 52-week high, and its highest level in four years, Domino's Pizza Inc. has set its sights even higher.

Bloomberg reports that the company plans to open about 300 new units a year overseas. This will push the company's international presence higher than its U.S. footprint in about a year and a half.

"We are verging on being a bigger international brand than domestic brand," J. Patrick Doyle, CEO, told Bloomberg.

Domino's biggest overseas market is the United Kingdom, where sales have been steeply climbing throughout the past year, catapulted by the implementation of online ordering and mobile applications.

The Ann Arbor, Mich.-based chain also is the largest pizza company in Australia and continues to expand in that market.

Currently, the Domino's system includes 4,900 U.S. units and 4,400 international units.


Topics: Business Strategy and Profitability , Domino's Pizza , Franchising & Growth , Operations Management


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