Domino's redoubles Doublemelt Pizza promo with free pie to customers with double names

Dec. 15, 2004

ANN ARBOR, Mich. — Domino's Pizza (NYSE: DPZ) has launched another campaign to promote its Doublemelt Pizza by giving it away to people with double names, according to a news release.

People named Michael Michaels, Frank Franklin, Adam Adams or Carol Carroll will be eating free Doublemelts.

"This is a fun way for Domino's to give a special treat to consumers with double names," explains Holly Ryan, Domino's Pizza spokesperson. "With double the crust and double the cheese, we're rewarding our double-named customers with double the fun."

Domino's Doublemelt Pizza was rolled out in September 2004. Domino's Doublemelt starts with a thin crust, covered in a creamy blended cheese sauce full of herbs and a hint of garlic. A second thin crust is added and topped with the basics: tomato sauce, mozzarella cheese and choice of toppings. To top it off, another blend of six cheeses is added.

To receive gift certificates for two medium Doublemelt (or other) pizzas, people with a double name need only fax a copy of a driver's license or other form of government-issued identification to Domino's Pizza Doublemelt Double Name Contest at (800) 615-6119, or mail to Domino's Pizza, Attention Holly Ryan, 30 Frank Lloyd Wright Drive, Ann Arbor, MI 48106.

Submissions will be accepted by Domino's Pizza through Dec. 31, 2004. All eligible entrants will receive their gift certificates ($15 value) on or around Jan. 15, 2005.

Topics: Cheese , Domino's Pizza , Marketing , Public Companies

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