Domino's rolls out new sandwich menu

 
Aug. 17, 2008
ANN ARBOR, Mich. -- Domino's Pizza is adding hot, oven-baked sandwiches to its menu with a national rollout of the menu items.
 
Domino's new Oven Baked Sandwiches are priced at $4.99 and are available in four varieties, all served on artisan Italian bread:
  • Philly Cheese Steak: Steak, American and provolone cheeses, fresh onions, green peppers and mushrooms.
  • Chicken Bacon Ranch: Seasoned all-white meat chicken breast, bacon, creamy ranch dressing and provolone cheese.
  • Chicken Parm: Seasoned all-white meat chicken breast, tomato-basil marinara, parmesan-asiago and provolone cheeses.
  • Italian: slices of pepperoni, Genoa salami, ham, provolone cheese, banana peppers, fresh green peppers and onions.
The new sandwich lineup will be available in approximately 4,000 U.S. stores beginning Aug. 18, 2008, and will be available in all U.S. stores beginning Sept. 22.
 
Domino's will be marketing the new menu line over the next several weeks with advertising on entertainment and sports programs, sampling opportunities throughout the country and a strong Web-based presence, company officials said.

Topics: Domino's Pizza , Marketing , Public Companies


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