Domino's sets online, mobile ordering record

Dec. 6, 2011

From Nov. 28 through Dec. 4, Domino's Pizza processed more than 1 million orders in the U.S. from online and mobile devices.

Domino's record-setting week for digital sales generated 1.08 million total orders.

"This was the first time in our history we surpassed 1 million digital orders in a single week," said Patrick Doyle, Domino's Pizza president and chief executive officer. "It was extraordinary – and clearly a sign of the times. Consumers are not only craving quality food, but they're getting it via the convenience of ordering from their computers and other mobile devices."

Nearly four years since its launch, Domino's online ordering now makes up about 30 percent of total orders.

"Our online and mobile ordering platform is second to none," Doyle said. "While we are pleased with the orders it is generating, we are mostly proud of the positive experience it continues to provide our customers."

Domino's expects the online momentum to continue through Dec. 8 as it hosts its first Global Domino's Day, a multinational promotion offering Facebook fans a 50-percent discount on any menu-priced pizza. The event is taking place in 19 participating countries and marks the company's 51st anniversary.

Domino's named top delivery chain in the U.K.

For the second year in a row, Domino's Pizza has been named the top pizza delivery chain in the United Kingdom by the Pizza and Italian Food Association (Papa).

The award recognizes operators who are successfully driving the delivery and takeaway sector. It is open to companies with more than 10 stores, and acknowledges a range of standards in overall operation, from customer service and food quality to delivery and new product development.

Domino's Pizza was recognized for its continued growth, ambitious future plans and focus on quality, ingredients and customer service.

Read more about online initiatives

Topics: Customer Service / Experience , Delivery , Domino's Pizza , Online / Mobile / Social , Online Ordering , Operations Management

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