Domino's showcasing relationship with dairy industry

June 7, 2013

To help celebrate June as National Dairy Month, Domino's Pizza has teamed up with the dairy industry for the "Delivering Dairy Goodness" campaign. The campaign includes events throughout the U.S. that showcase dairy farmers.

In partnership with the Dairy Farmers of Utah, the "Delivering Dairy Goodness" program will debut at Canyon View Farms in Midway, Utah, on June 8.

The "Day on the Farm" event will showcase how farmers create dairy products and will also include a farm tour, petting zoo and free pizza.

"We have enjoyed a strong five-year partnership with Domino's that includes new opportunities through our 'dairy goodness' efforts," said Paul Rovey, Arizona dairy farmer and chair of Dairy Management, Inc. (DMI). "It is important that we connect consumers across the country with our farms, and showcase the important work we do to help produce terrific things – like great-tasting Domino's pizzas."

Delivering Dairy Goodness events include:

  • June 8, Canyon View Farms, Midway, Utah;
  • June 8, Deanna Rose Farmstead Dairy Day, Overland Park, Kan.;
  • July 13, Bison Dairy Club, Fargo, N.D.;
  • Aug. 2, Chaney's Dairy Barn, Bowling Green, Ky.

Domino's Americas Legends Specialty Pizzas, Stuffed Cheesy Bread, and Handmade Pan Pizza were developed in partnership with America's Dairy Farmers and importers.

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Topics: Cheese , Domino's Pizza , Equipment & Supplies , Marketing / Branding / Promotion

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