Domino's Pizza has signed an exclusive 15-year master license agreement with Taste Holdings to develop the brand in seven Southern African countries, including South Africa. The agreement includes a 15-year renewal option, according to a news release.
Taste Holdings, based in Johannesburg, operates nearly 150 restaurants under the Scooters Pizza and St. Elmo's Pizza brands in the Republic of South Africa, Lesotho, Swaziland, Namibia, Botswana, Zimbabwe and Mozambique. Franchisees of both brands will be offered the opportunity to convert their stores and operate under the Domino's brand.
Scooters Pizza has operated in South Africa for 14 years and was founded by Carlo Gonzaga. He said not much will change with the conversion to Domino's Pizza.
"With the conversion to Domino's Pizza, that is not going to change. If anything, things are only going to get better from here, as customers will now have access to the world's largest and most established pizza delivery brand; one that is synonymous with outstanding quality products, friendly service and unbeatable delivery standards," he said in the release.
Domino's Pizza currently operates more than 10,800 stores in more than 70 countries.