- WHITE PAPERS
Domino's Pizza announced that it has finalized a new multi-year contract with The Coca-Cola Company.
Coca-Cola's North America VP of national sales Tony Ferlauto said in the announcement that the beverage brand is looking forward to leveraging joint marketing activities with Domino's, while the pizza chain's CEO Patrick Doyle waxed poetic about the Coca-Cola brand.
"The Coca-Cola Company is an iconic, industry-leading global organization — not to mention, a terrific fit for our franchisees, team members and, most importantly, our customers," Doyle said. "We are extremely proud to be the only national pizza company to align with, undoubtedly, one of the most valuable and recognizable brands in the world."
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Topics: Food & Beverage