Domino's Smart Slice school lunch program grows 45 percent

Sept. 18, 2013

Domino's Pizza'sSmart Slice school lunch program is now available at 45 percent more schools than last year. The program, which meets the recently updated USDA school lunch nutrition standards, is available in 33 new districts within 14 states.

Those states include: Arkansas, Arizona, California, Florida, Idaho, Indiana, Kansas, Kentucky, Michigan, New Mexico, Ohio, Oregon, Texas and Utah.

"Domino's Smart Slice is a program we are very proud of, and we are thrilled to continue expanding the program to more and more schools every year," said Patrick Doyle, Domino's Pizza president and chief executive officer. "The pizzas offered in the program not only follow USDA school lunch nutrition standards, but they're a product that students really enjoy."

All pizzas in the program are made to order and each recipe is customizable. This year, Domino's has added the Hawaiian Hot Lava pizza to the program's lineup, which also includes Bellroni, BBQ Smokehouse, Cheezzilla, Pacific Coast Veggie and Kick'n Chicken. The new Hawaiian Hot Lava features sliced ham, smoked bacon, pineapple, hot sauce, jalapenos, and lite mozzarella.

Read more about cause marketing.

Topics: Domino's Pizza , Marketing / Branding / Promotion , Social Responsibility

Sponsored Links:

Related Content

Latest Content

comments powered by Disqus