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Domino's Pizza's Voter Bootcamp social media campaign, created to complement the 2012 Presidential Election, has earned a Gold ADDY Award from then Philadelphia Advertising Club.
The campaign was created by Mint Advertising. A Gold Addy is the top award given by marketing and advertising professionals from across the country.
According to MyCentralJersey.com, the chain's Voter Bootcamp featured location-based engagement across both desktop and mobile platforms. The app pitted cats against dogs, vampires against werewolves, Domino's CinnStix against Chocolate Lava Crunch Cakes, etc.
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