- WHITE PAPERS
Domino's Pizza's Voter Bootcamp social media campaign, created to complement the 2012 Presidential Election, has earned a Gold ADDY Award from then Philadelphia Advertising Club.
The campaign was created by Mint Advertising. A Gold Addy is the top award given by marketing and advertising professionals from across the country.
According to MyCentralJersey.com, the chain's Voter Bootcamp featured location-based engagement across both desktop and mobile platforms. The app pitted cats against dogs, vampires against werewolves, Domino's CinnStix against Chocolate Lava Crunch Cakes, etc.
Read more about marketing and promotions.