Domino's teams with TiVo

Nov. 16, 2008
ALVISO, Calif. and ANN ARBOR, Mich. -- Digital video recorder service TiVo Inc. and Domino's Pizza have teamed up to give broadband-connected TiVo subscribers the ability to order pizza for delivery or pick-up and track delivery timing from their TV sets using the TiVo service.
TiVo subscribers can access their Domino's Pizza order from various advertising entry points on the TiVo user interface including Gold Star Sponsorship, Program Placement, Interactive Tags in live TV spots, and through Music, Photos, Products, & More by clicking on "Order Your Dominos Pizza Now."
Subscribers can set-up a user name and password on so that each time they use their TiVo remote to place an order, they can log-in with a simple account number. Alternatively, TiVo subscribers can enter their delivery address, build their pizza order right from the television set by selecting type of crust, toppings, and sauces, and get the pizza delivered by their local Domino's Pizza.
The service is free for broadband-connected TiVo subscribers. Viewers pay in cash when the pizza is delivered.

Topics: Domino's Pizza , Marketing , Online Ordering , Public Companies

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