Domino's, Tellme partner to serve Spanish speakers

Feb. 27, 2008
ANN ARBOR, Mich. — Domino's has partnered with Microsoft subsidiary Tellme to launch a nationwide Spanish language service for the pizza chain.
Domino's customers who call 1-888-DOMINOS will be connected to a Spanish voice service that plays special offers of the day, provides ordering options and captures information about where the caller is located to determine the local store that delivers to their location. For orders that need assistance, the caller will be connected with a Spanish-speaking representative to complete the order.
One of the features available with this service is the ability to offer personalized order options based on the caller's phone or Web-order history. The service recognizes the caller's phone number and relates it to previous orders to offer a more personalized experience.
"Spanish-speaking customers are an important, and growing segment for Domino's Pizza," said Rob Weisberg, VP of precision and print marketing at Domino's. "Research shows that Spanish speakers who call English automated systems, even if there is a Spanish option, have a higher hang-up rate than if the service is in their preferred language. Tellme's platform gives us the ability to offer a consistent experience for callers and now a dedicated Spanish language service."
1-888-DOMINOS will launch initially in 42 states and will support nearly 2,000 Domino's Pizza stores.

Topics: Domino's Pizza , Marketing , Operations Management , Public Companies , Telecommunications

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