Domino's to open 50 new sites in Australia in '03

Feb. 25, 2003

SYDNEY, Australia -- Domino's Pizza Australia plans to open 50 new units in the nation in 2003, breaking into the Victoria market in the process.

According to the Courier-Mail, 30 new stores slated for Sydney would bring the number of units there to more than 80.

The expansion plan, up from 21 new stores the previous year, would see the total number of Domino's outlets across Australia swell to more than 280 by year's end.

Domino's told the Courier-Mail it wants to enter the New Zealand market in July and open up to eight stores in Auckland, Wellington or Christchurch by October.

Over the next three years it plans to spend $60 million (U.S. $36.3 million) on its expansion efforts.

"We'll close off this financial year on our first 50, but we intend to open another 50 next year," said Domino's Pizza Australia Pty Ltd. chief executive Don Meij. "We've still got a lot of regional markets to open up."

However, the company had no plans to enter the Melbourne market.

"At the end of this year we're trying to go into regional Victoria, so that's our goal," Meij said. "We haven't gone into Melbourne, mainly because of the (family run) pizza shops -- it's a fairly high density."

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