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Mint Advertising recently received a Silver Addy Award from The Philadelphia Advertising Club for an integrated promotional campaign for Domino's Pizza.
The award was earned in the Integrated Campaign, Consumer, Single Category for "Domino's Truck Wrap Phoenix Launch and Banner Ads" on behalf of Domino's Pizza, according to a news release.
Domino's integrated Phoenix truck wrap campaign centered on increasing awareness of Domino's new "One Lunch" product — Domino's Sandwich Slice. Mint's "The Best Thing Since Sliced Bread" tagline was used in various emails, banner advertisements, social media assets and a food truck wrap.
Stocked with 200 free Sandwich Slices, the food truck made its way around the Phoenix metro area, including a pit stop at Arizona State University, for one week in October 2013.
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