Domino's UK generates £1million for one day of online sales

Oct. 10, 2011

Domino's UK has reported that it earned more than £1million (about $1.3 million) in online sales for Oct. 8 alone. Of that one-day record business, 13 percent came through mobile devices.

Chris Moore, CEO, said the company made a huge investment with online ordering a little more than 10 years ago, and it has continued to pay off.

"To put this achievement in context, 12 years ago we took £100k in online sales in a year, by 2000 we were taking £1m in a year and now we are taking £1million in a day. Now that's progress," he said.

Online sales have been a success story for the past couple of years for Domino's UK and Ireland. The company's 2010 sales were up almost 20 percent, attributable to the component.

Read more about online and mobile ordering.

Topics: Business Strategy and Profitability , Domino's Pizza , Online / Mobile / Social

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