Domino’s UK getting social

June 22, 2011

To celebrate its new Stuffed Crust, Domino's UK has announced two social platform initiatives to spread the word – a location-based offer integrated with Facebook Deals and an Internet-based treasure hunt, Domino's Stuffed Crust Quest.

The Facebook Deals promotion started June 23 and offers a free garlic pizza bread when Facebook users check in to any U.K. Domino's store and orders a Domino's Stuffed Crust. To claim, customers need to present the check-in screen on their mobile phones to their order takers. By checking in with their Facebook accounts, pizza lovers also can publish it back to Facebook and share it with friends.

For budding treasure hunters, Domino's Stuffed Crust Quest will launch later this week. The interactive quest will challenge Domino's fans to follow clues around the Internet during a limited time period to collect a series of letters. The letters will spell out a secret code that can be redeemed for Domino's Stuffed Crust bounty. The quest has been integrated with Domino's Facebook Page, where the first clue will be released in the next few days via a status update.

Domino's Stuffed Crust features mozzarella cheese with a hint of garlic and herbs baked into Domino's dough. Domino's Stuffed Crust is now available on all medium and large pizzas in stores across the UK.


Topics: Domino's Pizza , Marketing , Marketing / Branding / Promotion , Online / Mobile / Social

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