Domino's UK introduces new check-in deals

Nov. 20, 2011

Domino's UK has launched two new deals for Foursquare and Facebook Places users.

The chain is offering free garlic bread or potato wedges when customers check-in on Foursquare or Facebook Places and spend more than £15 (about $23.50 U.S.).

A loyalty special is also running on Foursquare, with fans receiving a small pizza with any purchase on their fifth check-in at a Domino's store.

"Local marketing activity is a key part of our strategy and tools such as Foursquare and Facebook Places that encourage people to engage with their nearest store provide another great opportunity. We are delighted to launch these two new deals which not only give us the chance to continue engaging with another segment of users in the social marketing arena, but also to offer something extra to existing Domino's customers who regularly visit their local stores," said Simon Wallis, sales and marketing director for Domino's Pizza UK.

Read more about social media initiatives.

Topics: Domino's Pizza , Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management

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