Domino's UK launches dealmaker via Facebook

Nov. 29, 2011

Domino's UK has launched a new dealmaker on Facebook to mark reaching 300,000 fans.

The dealmaker launched last week and will release 1,000 codes daily. Domino's Facebook fans will have the chance to spin the dealmaker wheels up to three times to try to win the best offer. Once the fan has chosen the deal they want to keep or the third spun has been made, a voucher code will be emailed to them.

Included within the offers on Domino's dealmaker is a free portion of garlic mozzarella sticks when customers spend £20 (about $31 U.S).

Recently reintroduced following high demand, especially through social media channels, the garlic mozzarella sticks were first added to the menu at Domino's last year as a limited-time offer.

"We are delighted to celebrate 300,000 fans on Facebook with our new dealmaker. Social media is fantastic for interacting with customers and gives us a great opportunity to listen to our fans," said Simon Wallis, sales and marketing director at Domino's UK. "The feedback on our garlic mozzarella sticks is just one example of us hearing their views and responding. With the launch of the dealmaker too, we're pleased to be able to offer fans another good reason to keep engaging with us on Facebook."

Read more about social media campaigns.

Topics: Customer Service / Experience , Domino's Pizza , Marketing / Branding / Promotion , Online / Mobile / Social

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