Domino's UK launches new soccer-themed mobile app

June 8, 2012

As the UEFA European Football Championship gets underway, Domino's Pizza UK has launched a new mobile app called "Domigoals" that allows users to follow all the soccer action and win prizes.

According to Pizza News UK, the Domigoals app is available on iPhones, Androids and through Facebook and includes real-time scores of games.

Also, every time a goal is scored, users can tap the app to earn the chance to win a Domino's voucher code for prizes.

"We know how much everyone's looking forward to the football this summer so we wanted to launch a new app, which means that wherever fans are, they'll be able to keep up to speed with all the scores. Pizza and football are a match made in heaven so we wanted to inject a bit of fun and competition into the app too with prizes for fans who have the fastest fingers when the goals are scored," said Simon Wallis, sales and marketing director of Domino's Pizza UK.

Read more about mobile initiatives.

Topics: Domino's Pizza , Marketing / Branding / Promotion , Online / Mobile / Social

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