Domino's UK launches spoof soap opera for Mexicano line

July 13, 2012

Domino's UK has launched a three-part satirical soap opera on its Facebook page to promote its new Mexicano pizza range.

The video mini-series, Los Passiones de la Familia Verduras, focuses on the Verduras vegetable family in Mexico.

Head of the family Don Cebollo, a tough onion, agrees to let his son Chilli (a chilli) marry Consuela Tomate (a tomato) from a rival family, but an unexpected guest arrives and drama and comedy ensue.

Each episode ends with a cliff hanger with multiple choices for fans to say what they think will happen in the next installment.

The series finale will give aspiring video makers the chance to film their own ending for Los Passiones de la Familia Verduras and be in the running for a chance to win a Nokia Lumia 800 smartphone. For the contest, Domino's is producing a print out sheet, which will be available for download to create the key characters and props.

Animated by BAFTA director Jim Le Fevre and featuring the vocal talents of Barunka O'Shaughnessy (Coming of Age, Comedy Lab, That Mitchell & Webb Look) and Justin Edwards (Pramface, Skins, Rob Brydon Show), the Los Passiones de la Familia Verduras videos also will feature competition codes throughout with PS Vitas up for grabs.

"To celebrate the launch of our Mexicano range, we wanted to bring to life some of the key pizza toppings to create a fun and engaging mini-series. Los Passiones de la Familia Verduras has all the essential elements of any soap – two tormented lovers, family feuds, money and murder. We can't wait to see what our fans come up with in their dramatic finales," said Simon Wallis, sales and marketing director for Domino's UK.

The first full episode of Los Passiones de la Familia Verduras debuts today.

Read more about marketing and promotions.

Topics: Domino's Pizza , Marketing / Branding / Promotion , Online / Mobile / Social

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