Domino's UK profits surge from social media
July 11, 2010
Domino’s UK seems to have cracked the social media nut better than most restaurant groups in the States. A recent earnings report attributed an almost 30-percent pre-tax profit surge to Foursqure and other online marketing initiatives, according to Brand Republic online.
From the story:
In May this year, Domino's launched a nationwide promotion on Foursquare that encourages users to check-in at its outlets.
In today's financial results Domino's said it had "led the way with social media initiatives such as affiliate marketing, our superfans programmes and the development of a link up with Foursquare, the location-based social media site".
Business Strategy and Profitability
Marketing / Branding / Promotion