Domino's UK sales grow from online, mobile initiatives

Sept. 26, 2012

Domino's Pizza Group, with stores in the United Kingdom, Ireland, Germany and Switzerland, today reported results from the 13-week period ended Sept. 23.

System sales were up by 7.9 percent, with year-to-date system sales up by 10 percent.

According to a company release, despite the challenging economic climate in the market, sales continued to grow at the established 660 stores in the UK and Ireland. In the UK, same-store sales were up by 3.7 percent. Year-to-date, the UK system is up 5.1 percent over 2011, and Ireland is up 1.2 percent, compared to negative 5.6 percent in 2011.

Boosting the chain's performance was the continued growth of online sales. E-commerce now accounts for 58.4 percent of all delivery orders in the UK.

Total online sales for the period rose by 39.3 percent. Within this figure, mobile sales continue to rise sharply, up by 46.9 percent, and now account for 18.5 percent of total online sales.

During the period, Domino's opened 11 new stores in the UK, Ireland and Germany, bringing the total opened so far this year to 34.

"I am pleased to report that Q3 has been another period of growth for Domino's. Our franchisees continue to show demonstrable enthusiasm and commitment to drive the business forward, even in a challenging economic climate. We continue to set ourselves ambitious targets but believe that a great product, supported by exemplary customer service and innovative marketing will deliver strong growth in the years to come," said Lance Batchelor, CEO.

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Topics: Delivery , Domino's Pizza , Online / Mobile / Social , Online Ordering , Operations Management

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