Domino’s UK set to sponsor Simon Cowell’s new project

June 27, 2011

Domino's Pizza UK has reportedly signed up to sponsor the new ITV1 game show "Red or Black?" The show will debut in the fall throughout the United Kingdom and is a Simon Cowell production.

Domino's also sponsored Cowell's "Britain's Got Talent" concept for three years.

Red or Black? will be hosted by Anthony McPartlin and Declan Donnelly and will include a chance for contestants to win 1 million pounds (about $1.96 million) by spinning a wheel.

The deal between ITV and Domino's is also said to be worth more than 1 million pounds and will include television, online and mobile exposure.

Topics: Domino's Pizza , Marketing / Branding / Promotion , Operations Management

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