Domino's UK spices up wings with Frank's RedHot

Oct. 26, 2012

Frank's RedHot has announced a new partnership Domino's Pizza U.K. As part of the agreement, the sauce will now be featured as a main ingredient in Domino's new hot wings.

Frank's RedHot uses a proprietary blend of aged cayenne peppers to create its heat.

Available now from all Domino's U.K. stores, the Frank's RedHot Wings will be sold in portions of 7, 14 and 21.

Additionally, Frank's Red Hot Original Cayenne Pepper Sauce has, for a limited period, been added to Domino's range of crust dunkin' dips.

"When you think hot wings, you think Buffalo. We wanted to offer our customers wings that zing and that are loaded with flavor without overwhelming, taste-bud-obliterating heat, so we went straight to the source of authentic Buffalo hot wings – Frank's RedHot," said Simon Wallis, sales and marketing director of Domino's Pizza U.K.

Read more about food and beverage innovations.

Topics: Domino's Pizza , Equipment & Supplies , Food & Beverage , Marketing / Branding / Promotion , Research & Development / Innovation

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