Donatos divides to rule retail, convenience stores

 
Nov. 12, 2009
Donatos Pizza recently divided itself into two separate divisions, the restaurant division and the bakery division, to better foster brand growth, according to the company.
 
The restaurant division will retain the name of Donatos Pizza and will be overseen by Grote Abell. The focus of this division will continue to be serving high-quality, consistent products to customers as well as expanding the number of franchise stores: The company's goal is to increase the number of franchise-owned stores to three-quarters of its total store count. Currently, two-thirds of Donatos' stores are company-owned.   The bakery division, also known as Jane's Dough Foods, is the newest area of the company and will focus primarily on three separate areas: the development and marketing of private label products, "Take & Bake" pizzas offered in Kroger grocery stores and the development and expansion of a new convenience pizza brand.   Tom Krouse has been promoted to the newly created position of president of expansion brands, and Todd Young to the position of vice president of operations. These promotions come in conjunction with a company-wide reorganization announcement. As the president of expansion brands, Krouse will be responsible for overseeing the entire Jane's Dough Foods division, as well as franchise development of the brand within the restaurant division.

Topics: Business Strategy and Profitability


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