Columbus, Ohio-based Donatos Pizza has launched a new website in partnership with digital agency Dynamit. According to a news release, the new Donatos.com is one of the first fully responsive mobile commerce sites in the restaurant industry and includes features such as:
A customer log-in is no longer necessary – users visit Donatos.com and enter their order, decreasing the time to check-out;
Semantic search allows customers to search by ingredient or topping, sharing all possible options with quick next steps to checkout;
A new image-based menu design and orientation mimics online retail sites to improve user experience;
Browser-based geo-location automatically locates and serves the closest location and associated offers to customers;
Site speed and response times were reduced by a factor of 10, the release said.