Donatos signs on as Indy’s July 4 sponsor

May 30, 2011

Donatos Pizza has signed on to be the premier sponsor of the Donatos Downtown Freedom Blast, Indianapolis' largest fireworks display, set for dusk July 4.

Now in its 41st year, the Donatos Downtown Freedom Blast provides a fireworks display, free of charge, to a crowd that last year was estimated at 200,000.

"We're proud to sponsor such a marquee event within the community," said Dave Walda, district supervisor for Donatos Pizza in Indianapolis. "At Donatos we really strive to promote goodwill on every block on which we do business, and the fireworks show is just another way we're showing our commitment and thanking our Indianapolis neighbors for all their support."

Regions Bank remains a sponsor of the event, and the fireworks will continue to be launched from the Regions Bank Tower, in downtown Indianapolis. Emmis Radio has assumed production of the event.

Donatos, along with WIBC 93.1 FM and Country 97.1 Hank-FM will be giving away VIP tickets during a number of ticket stops throughout the month of June. The VIP tickets, which cannot be purchased, include access to the VIP area atop the balcony of the Indiana War Memorial as well as free Donatos pizza and giveaway items.

Topics: Customer Service / Experience , Marketing / Branding / Promotion , Operations Management

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