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Domino's Pizza is capitalizing on the bicycle and pedestrian friendliness of the Netherlands by installing a branded sound system for its electric delivery scooters.
According to Mashable, when the delivery scooters accelerate, their sound systems say "Domino's" and "Pizza" in between revving noises.
Some have said these scooters are a good solution to traffic hazards created by soundless electric vehicles that are ubiquitous in the country.
Check out a video of a Domino's delivery driver with this sound system installed.
Read more about marketing and branding efforts.