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The Melbourne Cup, Australia's major thoroughbred horse race, is Nov. 1 and Eagle Boys Pizza is expecting a 20-percent sales lift from the event.
Eagle Boys Pizza CEO Todd Clayton said this year's Melbourne Cup should challenge other big pizza-eating occasions from this year, including the State of Origin, Footy Finals Weekend and the Royal Wedding, as one of the biggest.
"As thousands converge on Flemington, millions around the nation will also be barracking (cheering) their picks across the line and looking for great-tasting treats to ensure they don't miss the race that stops the nation," he said. "With the new limited-time only Chicken Range, decadent Profiterizza dessert pizza and succulent prawn skewers, Melbourne Cup punters can guarantee they won't be disappointed by the outcome."
Eagle Boys has already witnessed a surge in pre-orders. The company has added staff to keep up with demand for the event.
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