Eagle Boys' revamped Web site draws 300 percent more users

March 21, 2010
Australian pizza lovers are increasingly turning to the 'Net. Eagle Boys Pizza's Web site has scored record hits and two Top Ten Awards from Hitwise.
Hitwise collects the aggregate number of visitors to Web sites and ranks Web sites' popularity. This is the first time Eagle Boys has landed out spots in its Top Ten.
The country's second largest pizza maker, Eagle Boys recently took out the fifth and sixth positions across the past six months in the Australian Food and Beverage (Brands, Manufacturers & Restaurants, and Catering) categories.
The news comes as visits to the Eagle Boys Web site, www.eagleboys.com.au, have jumped more than 300 percent during the past 12 months, resulting in surge in online sales of more than 300 percent.
Eagle Boys managing director Todd Clayton said the awards and visitation reaffirmed the effort that went in to the design and launch of the company's revamped Web site 12 months ago.
"This is a great achievement for Eagle Boys to win these awards as our focus has always been making our Web site as interactive and relevant to pizzas lovers as possible," he said.
"The overall impact has been huge, with visits to the Web site increasing by more than 300 percent and visits from various search engines by 164 percent. Our online sales have also felt the benefits with an increase of more than 300 percent.
"We've really only just scratched the surface on how we can make our site better for our customers. From ordering online to finding your local store to learning more about the menu, we know pizza lovers are turning to the 'Net.  As we move forward, we want to make sure they not only find our site but also find it valuable."
Eagle Boys Pizza operates more than 300 franchised stores throughout Queensland, New South Wales, Victoria, South Australia, Western Australia and the Northern Territory, employing more than 4,000 staff and making more than 17 million pizzas a year.

Topics: Online Ordering

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