Edmonton firm intros online pizza ordering software

June 23, 2003

EDMONTON, Alberta -- Residents of pizza markets in Iceland, Denmark and the U.S. can thank Edmonton-based OneNET when ordering pizza online through the Internet.

According to the Edmonton Journal, customers of a handful of pizza companies soon will be able to build their own pizzas on their computers by dragging and dropping icons of toppings onto a digital crust.

"From the comfort of an Internet-enabled computer, custom-designed pizzas are but a mouse click away," said Bob Vergidis, president and CEO of DevStudios, a combination information technology company and private tech school. DevStudios partnered with call-center specialist OneSystem to form OneNET. OneSystem, based in Prince George, British Columbia, also owns OneNET. "European Domino's chain customers can even charge their order on their cell phone."

Four-year-old DevStudios has worked on dozens of smaller software products, but regards the OneNET online pizza project, worth more than $300,000, its biggest catch.

"We beat a lot of other development firms across North America in convincing ... OneSystem we could make it a reality," said Vergidis.

The online pizza project can be fine-tuned for individual companies. The European version uses a graphical interface, while the Cincinnati-based LaRosa's Pizza chain uses a simpler-looking screen interface with clickable text and boxes.

LaRosa's, a long-time OneSystem call center customer, credits the one-number system with its domination of the Cincinnati market. It has about 50 units in and around the city.

Vergidis claims the OneNET project is attracting large-volume pizza companies, but is unlikely to penetrate smaller Canadian markets.

"Over 5 percent of LaRosa's $120-million pizza sales is done online and growing. They have been able to save on their call-center labor costs."

Topics: Online Ordering , Operations Management

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