Extreme Pizza slides into Dublin

Jan. 20, 2010
Extreme Pizza, the leading purveyor of innovative pizzas, monster subs and salads, has officially opened its doors in Dublin, Ireland, according to a company statement.  
New franchise owner and keen kite surfer Philip Martin was so impressed by the food philosophy of the American company that he wanted to bring the laid-back, West Coast vibe of Extreme Pizza to Ireland. The décor of the 75-person-capacity restaurant reveals Extreme Pizza's link with extreme sports, as the walls are swathed with huge action shots of surfers, kite-surfers and snowboarders. No frozen or canned foods exist in the Extreme Pizza kitchen, and Martin is eager to support Irish businesses, sourcing all meat and vegetables from local suppliers.
The new Extreme Pizza is located at 1 Upper Rathmines Road, Dublin 6.
"More and more entrepreneurs, both locally and globally, are looking for fresh restaurant concepts to invest in that go above and beyond simply delivering great food," said Jim Ryan, senior vice president of franchise development for Extreme Pizza. "They realize that consumers want an exceptional experience as well as a brand they can get excited about. Extreme Pizza is that brand."

Topics: Business Strategy and Profitability , Operations Management

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