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Pizza Hut Perfume, a new fragrance from Pizza Hut, has been introduced in Canada, and features notes of baked, hand-tossed dough.
The launch was inspired by a Facebook post, with Pizza Hut Canada asking its fans how much they loved the smell of a box of Pizza Hut pizza being opened.
"When our ad team at GRIP brought the idea to us, we absolutely loved it," said Beverley D'Cruz, marketing and product development director, Pizza Hut Canada. "What better way to celebrate our Facebook fans than by providing them with a way to enjoy the fresh smell of Pizza Hut pizza whenever they want."
The limited-edition perfume was designed to commemorate Pizza Hut Canada reaching 100,000 Facebook fans. Only 110 bottles were produced and shared with Facebook fans who won a bottle by being among the first to share their desire for Pizza Hut perfume.
D'Cruz hasn't ruled out a potential department store rollout in the future.
"For now, we've only produced 110 bottles of Eau de Pizza Hut, but who knows what the future has in store," she said. "The good news is people can enjoy the great smell of fresh Pizza Hut pizza any day of the week by ordering one of our signature crust pizzas."
This isn't the first time a major restaurant chain has featured such a promotion. In 2008, Burger King introduced a meat-scented men's body spray.
Read more about marketing and promotions.