Family of five wins CiCi's Pizza trip to Italy

 
June 23, 2005

COPPELL, Texas — In celebration of its 20th anniversary, CiCi's Pizza, an all-you-can-eat, 500-unit buffet chain, awarded an all-expense-paid vacation to Naples, Italy, to a family of five from Houston.

According to a news release, guests who visited participating CiCi's April 25-30 were eligible to enter a drawing for the trip. The anniversary festivities included in-store activities such as a "birthday party" celebration for CiCi's employees with entertainment and a 10-foot birthday cake.

"CiCi's is proud to present the Reece family with this amazing trip to Naples, Italy," said Craig Moore, president of CiCi's Pizza. "We wanted to mark this significant milestone in our history by thanking our guests for supporting CiCi's. What better way than to send the Reece family to pizza's birthplace?"

The Reece family includes 13-year-old twin daughters and an 11-year-old son. The family visits their neighborhood CiCi's Pizza in Houston about once a month. They plan on taking their trip to Naples next year during the children's spring break.


Topics: CiCi's Pizza , Marketing


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