Famous Famiglia tapped as Six Flags pizza partner

 
March 1, 2011

New York City’s Famous Famiglia has been chosen by Six Flags Entertainment Corporation to be the theme park’s “Official Pizza.” The three-year deal, which begins this month, includes all of Six Flags’ U.S.-based parks, encompassing more than 45 food locations and a strong in-park marketing platform.

Famous Famiglia, founded in 1986, includes more than 130 locations worldwide, mostly in non-traditional venues such as airports, universities, shopping centers, casinos and stadiums.

To launch the new offering, Six Flags has created a unique marketing program promoting Famous Famiglia through a variety of in-park Six Flags Media Networks channels including commercials on Six Flags Television and use of the parks' digital out-of-home assets.

In addition, select parks will introduce a number of co-branded events including Famous Famiglia dough tossing and pizza eating contests. As part of Six Flags' new online retail promotion, guests will be able to pre-order Famous Famiglia meals prior to visiting the parks. 

"We are very excited about the introduction of the Famous Famiglia brand into the Six Flags markets," said Paul Kolaj, company co-founder, president and CEO of Famous Famiglia. "Six Flags is a globally recognized and respected leader in the regional theme park industry, and we are honored to have been selected as their pizza partner."

Six Flags Entertainment Corporation includes 19 parks across the United States, Mexico and Canada.

 


Topics: Digital Signage , Franchising & Growth , Marketing / Branding / Promotion , Operations Management , Restaurant Design / Layout


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