Farrelli's pushes loyalty club with free Super Bowl pizza

Jan. 17, 2010 | by
Farrelli's Wood Fire Pizza will be giving away unlimited free slices of pizza to patrons who come into any one of its five Washington-area locations to watch the Super Bowl on Feb. 7, according to a company statement.
To be eligible, guests must purchase a beverage and be members of Farrelli's Fire Club. The choices for the "Unlimited FREE Pizza Slice" promotion are Farrelli's championed Perfect Pepperoni pizza and the Classic Cheese pizza.
Farrelli's will be promoting this event through its brand new Web site, which integrates all of the company's social media outlets, as well as their e-mail loyalty club called the Farrelli's Fire Club.
The Fire Club is free to join and patrons who are not members will be allowed to join that day to partake in the promotion. All of the company's social media outlets will be utilized to promote this event, including some viral marketing videos which will appear on the company's YouTube channel.

Topics: Marketing / Branding / Promotion

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