Fast casual concept PizzaRev eyes California expansion

July 31, 2012

PizzaRev, a new Los Angeles-based fast casual artisanal pizza concept from music industry veterans Irv Zuckerman and Rodney Eckerman, is set to expand across Los Angeles County in the coming months.

The duo opened PizzaRev Northridge (Calif.) in early April as a "test kitchen" for the brand, and are now ready to open several locations within the next two years.

A grand debut will take place this fall on Studio City's Ventura Boulevard at Laurel Canyon, as PizzaRev becomes the latest addition to Studio City's emerging "Restaurant Row," with more locations throughout LA to be announced soon.

Zuckerman and Eckerman previously served as co-CEO's of Clear Channel Music, which was later acquired and became a part of Live Nation. At the time, Clear Channel Music had gross revenues of more than $1.4 billion, including more than $100 million in revenues generated from food and beverage sales. Prior to joining Clear Channel, Zuckerman co-founded Contemporary Productions in St. Louis, and Eckerman served as president and chief operating officer of Pace Music and COO of SFX Music.

Zuckerman and Eckerman picked Northridge, Calif., for the first PizzaRev location because of its college crowd.

PizzaRev is a "Chipotle-style" concept that allows guests to mix-and-match from a selection of fresh ingredients for an all-inclusive price of less than $8. Each personally-designed custom-crafted artisanal pizza is served under three minutes with thin-crust from PizzaRev's 2.5 ton open-flame oven. The concept's signature is a Roman-style thin crust featuring an original dough recipe handmade daily on-site. Gluten-free crusts also are available.

Guests have a choice between an organic California tomato red sauce, a creamy Parmesan white sauce, or a spicy-sweet BBQ sauce, followed by a choice of Mozzarella made with buffalo milk, ricotta, feta, bleu or vegan cheese. Toppings include three styles of pepperoni, seasoned crumbled meatball, and fennel sausage, plus more than 20 veggie toppings including arugula, roasted garlic, Kalamata olives and capers. A dessert pizza made with melted butter, cinnamon and sugary frosting is also available and is topped with a choice of chocolate, raspberry or caramel finishing sauces.

Read more about franchising and growth.

Topics: Food & Beverage , Franchising & Growth , Operations Management , Pizza Sauce , Pizza Toppings

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