Figaro's new Cyprus store features Cypriot flavors, theme

 
June 15, 2010
Figaro's Italian Pizza Inc. has announced the opening of its first restaurant on the island nation of Cyprus. The unit, located in Latsia, Cyprus, a suburb of Nicosia, is owned by master franchisees, Stavros and Despina Erotokritou.   The menu features not only the standard Figaro's Specialty Pizzas, but has some new pizzas that highlight Cypriot flavors and ingredients. Being able to add a grill and fry station also allowed them to have an added touch of Americana with hamburgers and French fries on the menu.
 
The store design supports the American theme with a huge wall graphic of a New York City street scene. One of the highlights of the store layout is the large neon "Figgy Face" in the main dining area that lights up the store not only on the inside, but is clearly visible from the street in front of the store.
 
Many of the changes were born of necessity: Sourcing many of the key products from the Oregon-based chain proved to be quite a challenge in Cyprus. Italian sausage doesn't exist in Cyprus, according to company statements, so pizzas featuring sausage had to be reworked to better fit local tastes. Ham often replaces pepperoni in the Cypriot location as well. Another new development includes the addition of corn to Figaro's original Garden Veggie.
 
As a master franchisee, the Erotokritou's have big plans for Figaro's also in neighboring countries. Stavros is an experienced master franchisor with 10 locations of a computer training company called Computer International.
 
The Figaro's unit represents the seventh restaurant outside the United States for Figaro's. Other international locations include Dubai, Abu Dhabi, and Sharjah in the United Arab of Emirates.
 
Founded in 1981, Salem, Oregon-based Figaro's Pizza sells take ‘n' bake, by-the-slice and other takeout-oriented pizza with more than 4,000 topping combinations. Figaro's Pizza has grown to nearly 90 locations and the company expects to open 5 to 10 new units per year over the next several years. 
 

Topics: Franchising & Growth


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