Flippers Pizzeria unveils customer enhancement plans

May 19, 2011

Central Florida-based Flippers Pizzeria unveiled plans to enhance the customer dine-in experience, including restaurant upgrades and iPhone and mobile ordering components.

"We really care about the comfort of our customers when they dine at our restaurants," said Ben Richardson, vice president of operations at Flippers. "In addition to the great customer service from our wait staff, we have created an environment that features all the comforts of home."

This includes the installation of high-definition flat-screen TVs in all 11 units. The sound will be muted on the TVs so guests can continue to have conversations, and music will continue to play in the background.

Flippers also plans to roll out free WiFi capabilities in all of its restaurants later this year, as well as a new iPhone application and mobile ordering system. These are expected to launch around August.

Craft beers on tap

Another new addition to Flippers Pizzeria is an expanded beer menu. Wine and beer have always been available at the chain, but now Flippers Pizzeria is offering craft-style beers on tap. The new offering is in response to an increasing consumer interest in craft beers.

According to Richardson, four Flippers Pizzeria locations currently offer craft beers, with further restaurants following suit later this year.

"Our draft beers were specifically selected to complement our pizzas," he said.

The company now offers two organic local brews from Orlando Brewery on draft, including Blonde Ale and Pale Ale. It also is offering Sam Adams Boston Lager and Sam Adams Seasonal.

Beyond the atmospheric improvements and new menu additions (eight new menu items were added this year), Flippers T-shirts also are now available for fans of the brand. They're available in stores only and come in both black and white for $11.

"At Flippers, not only do we have a passion for making the perfect pizza — we are also committed to making the customer experience the best it can be," Richardson said. "We are thrilled to be making the necessary enhancements to make this happen."

Topics: Customer Service / Experience , Food & Beverage , Marketing / Branding / Promotion , Operations Management , Restaurant Design / Layout

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