Flippin' Pizza enters Middle East market

Jan. 7, 2014

San Diego-based Flippin' Pizza has signed a master franchise agreement for more than 25 locations across various countries in the Middle East. The brand's franchise partner, Magnolia Middle East Group, has already opened the doors of its first UAE branch at the Ibn Battuta Mall in Dubai.

According to a news release, Flippin' Pizza currently has 15 restaurants in the U.S.

Nael Mustafa, of Magnolia Enterprises, has experience with other multiunit franchises including Just Falafel and Elevation Burger. MMEG's new Flippin' Pizza outlet is part of the company's more than $100 million investment in the UAE to bring unique brands to growth markets.

"Flippin' Pizza presents you with that genuine 'I'm from New York' taste and feel — a mouth watering pizza that is authentically hand tossed to perfection," said Salam Abou Karroum, head of Marketing, MMEG. "With the opening of the first Flippin' Pizza branch in the UAE, we are bringing a small piece of New York to Dubai and we hope to receive the same overwhelming response that this brand is renowned for from our local diners. As such, Flippin' Pizza is part of our plan to invest in new dining concepts and facilities that offer 'everyday food' combined with excellent customer service."

Flippin' Pizza's Ibn Butta Mall location marks the brand's entry into the region, and its second international location. Flippin' Pizza opened its first international location in Mexico City at the end of 2012.

"We've been pursuing the Middle East for some time now, determined to find the right partner – a group that was well organized, well structured and fully capable of executing an agreement of this proportion. We're excited about this particular deal, group and market and we are aggressively pursuing growth both domestically and internationally," said CEO Herminio Llevat.

Read more about franchising and growth.

Topics: Franchising & Growth , Operations Management

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