Food Court Wars returning with focus on local offerings

 
Oct. 18, 2013

Rouse Properties Inc., a national owner and operator of regional enclosed malls, announced its partnership with One Potato Two Potato, a joint venture production company founded by Gordon Ramsay and Optomen Television, for the second season of Food Court Wars, a competitive reality series that airs on the Food Network.

Food Court Wars will visit 13 Rouse malls throughout the country, with a different mall food court serving as the "battle site." Hosted by Tyler Florence, each episode features two teams competing head-to-head for the chance to open a restaurant and receive complimentary rent for one year in a mall food court. The two teams are tasked with creating a locally inspired food court concept in 48 hours and then outselling the other team in a single day of business. The winner will be awarded a prime location in their local mall's food court.

"We are excited to partner with One Potato Two Potato to help aspiring restaurateurs in our communities achieve their dreams of operating their own restaurant in a premier location that is visited by millions of people annually. Food Court Wars is an inspiring, entrepreneurial-driven television series that shares our vision of realizing opportunity, and this mutually beneficial partnership will provide contestants with prime food court space while offering valuable exposure for our malls," Andrew Silberfein, president and CEO of Rouse Properties, said in a news release.

Read more about concept development.


Topics: Marketing / Branding / Promotion , Operations Management


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