Foodservice equipment company enhances website

Aug. 16, 2013

Taylor Company, a provider of foodservice equipment, has introduced, a new website designed to educate customers about the company's solutions for foodservice operations.

The redesigned, consumer-focused site offers an enhanced user experience featuring rich content and intuitive, streamlined navigation for quick and easy use, said Vickie Sims, global brand marketing manager, Taylor Company. Industry-specific content is paired with interactive tools to assist consumers before, during and after their purchases. From detailed product pages that provide a simple and thorough overview of each Taylor model to a new equipment comparison tool that allows users to easily evaluate key features of multiple products side by side, the website boasts numerous new features designed to provide users an effortless and informative experience.

" shares our knowledge and industry expertise as an innovative leader in the global foodservice industry," Sims said. "It's a comprehensive resource for foodservice operators to learn how Taylor foodservice equipment can help transform their operations while maintaining authenticity and increasing profits."

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Topics: Equipment & Supplies

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